Have A Non-Performing Website? What To Do Next?

Is your website not performing the way you expect it to? If the answer is yes, it is time to not just think about it but do something. You do not have to jump right away to copy and change things according to your competitors’ websites. Come to terms with what is wrong with your website, why it is not performing well and where it is lacking.

This blog will help you in finding the answers to all your questions. We have jotted down the signals of a bad design and outlined a plan of action to optimize your website in the right direction.

So, let us explore why website optimization is important and how to improve web performance.

Signals of a Bad Website Design

1) Slow speed

One of the most crucial factors concerning a website is the time it takes to load. The lower the site speed, the more time it will take to give out results to the user. This scenario is not an ideal user experience. A user will automatically tune off if the website is making them wait. On the other hand, the website speed also influences bounce rate.

2) Unclear user journey

You must remember that when someone tunes into your website, they are looking to ease their confusion, simplify a problem or find the answer to something. Thus, a website that leaves the visitors thinking “now what” is not an ideal one. Nothing worse than having an unclear user journey. So, you must think about serving the above purpose or not.

3) Not mobile-friendly

In today’s day and age, life is operated through phones. Thus, a website needs to be designed in a way that is feasible on mobile and desktop. It is important to note that the user can navigate through a website without having to zoom and shift continuously.

4) Poor lead generation and higher bounce rate

If you are not getting proper leads through your website, then the reason behind it might be poor lead generation. This scenario can result from the points mentioned earlier like slow site speed, unclear user journey, or not being mobile-friendly. Other reasons include improper design, too much text, and more.

Working on bounce rate and other mentioned parameters will help you know how to improve web page performance and how to increase website speed.

5) Poor keyword rankings and low website visitors

Low website visitors are also a result of poor keyword usage. Keywords are essential as they help in ranking your content. If it is not aligned according to what the users search for, it is no point in including your website content. The wrong selection of keywords takes it downwards.

What Steps to Perform If Your Website Is Non-Performing

Let’s explore how to diagnose, improve and increase your website performance.

1) Diagnose your website

The first step is to diagnose your website. Take assistance from different analytical tools for trial and error. You can also ask people around you to give honest opinions on the search and user experience. Keep trying different things until you reach a point of suitability.

2) Perform a website audit

It is essential to increase the leads and sales of the website. A website audit analyzes all the factors influencing the website’s visibility. Performing an audit will give you a complete page-wise insight into the traffic.

3) Enable tracking of your website

Tracking your website at every moment is extremely important. But not mindlessly. Set a tracking schedule that is effective and purposeful. Track the output, especially after you make some changes. Be patient and note down each progress.

a) Has Google Analytics been added to your website?

Add Google Analytics to your website and set it up. It brings the most value to your website inventory and plug-ins.

b) Things to analyze in Google Analytics: Following are the things to explore while setting up Google Analytics.

• Is your GA account highlighting the clear views?
  

  Usually, GA counts to keep track of your website’s visitors, including yours. This is the actual data. So, every time you note your progress, subtract your website views from it. Consult a Google Analytics expert to see whether it is set up right or not.

• Check the right audience coming to your website?
  

  There are distinct types of visitors to your website. Some are novel; some are regular, some act, and some do not. The ideal audience for you will be those who genuinely want to engage with the information on your website.

c) Analyze your content

Another crucial factor in the success of your website is the content you are putting into it. If not is serving the purpose of your intention, you need to up your game. Remember, high-quality content always boosts the engagement.

Moving Forward: Have a Website Redesign or Completely New Website

We explored how to optimize website performance. After you finish optimizing your website, the last thing to do is to conclude if things are working or not. It is not right to be delusional. Take immediate action in getting the website completely revamped and redesigned. Make sure that this time, it is for good.

IndiaNIC is an award-winning website and software development company. We have assisted Startups, SMEs, and world-class business leaders by delivering the best-in-class website development services.

So, why wait? Contact our web development team now to revolutionize your business ideas or to know better how to increase website performance.

FAQ’s on How to Optimize Website Performance: